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      "text": "PARTNERSHIPS: Large lab chains incentivized to support sales & marketing efforts to physician clients & consumers. RELATIONSHIPS: Established regional and national labs offer existing client relationships. PROFITABILITY: ColoAlert is designed for profitability. PROTECTION: Mainz BioMed controls its intellectual property.",
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      "text": "The competition's approach... The largest U.S. provider independently markets and distributes its product directly. All nationwide samples must come from, and be returned to, a single corporate laboratory – an inefficient & time-consuming process.",
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      "text": "Aiming to become the leading global brand for CRC detection through extensive US and European market partnerships",
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