{
  "docId": "019de071-427b-73d7-b31c-d16f62af74e7",
  "docSlug": "37b7058b4f0f59ad787b83c2ad60e198",
  "documentTitle": "European Wax Center | IPO Presentation Deck | 34 slides",
  "authorId": "european-wax-center",
  "authorName": "European Wax Center",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7827299,
  "pageNumber": 12,
  "pageCount": 34,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a dashed path to connect sequential stages of the customer experience.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-427b-73d7-b31c-d16f62af74e7/12",
  "deckHref": "/decks/019de071-427b-73d7-b31c-d16f62af74e7",
  "deckJsonHref": "/decks/019de071-427b-73d7-b31c-d16f62af74e7.json",
  "deckAnchorHref": "/decks/019de071-427b-73d7-b31c-d16f62af74e7#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Research, Booking, Onboarding, Experience, Shopping, Loyalty, Hyper-personalization",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c32e05d-f1bc-4d51-a242-9b9170988e05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.88,
        "y": 0.02
      },
      "kind": "image",
      "text": "European Wax Center",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7f8d4c5-7f19-4643-b91f-975508a654a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "Expanding our moat by continuing to invest in enhancing our customer journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47c46b9e-6835-46fe-9a54-b772f10d7f98",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "98d4e18a-6871-4df5-876b-aeb3211a350f",
      "evidence": "diagram/customer-journey: Research, Booking, Onboarding, Experience, Shopping, Loyalty, Hyper-personalization",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "a79951e9-e0ad-4c56-8244-452f494bbe6e",
      "evidence": "Visual mapping of customer touchpoints along a chronological path.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "da7a5c08-1600-4667-89c5-eb92c05d53c6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 11-13 highlight European Wax Center's differentiated guest experience and operational model",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}