{
  "docId": "019de071-4108-702d-a33d-55a2e6b64b7a",
  "docSlug": "a5e36bd78297bc772c6044d59d6429f9",
  "documentTitle": "Crocs | Investor Presentation Deck | 30 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 30,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a 2x2 grid layout to categorize sustainability initiatives.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-4108-702d-a33d-55a2e6b64b7a/8",
  "deckHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a",
  "deckJsonHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a.json",
  "deckAnchorHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.125,
        "y": 0.925
      },
      "kind": "disclaimer",
      "text": "(1) Classic clog CO2 eq. emissions of 3.94 kg per pair. (2) Croslite is the predominant material in Crocs manufacturing process",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ecf7846-1b38-4efb-a076-154fee3a1277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.389,
        "w": 0.389,
        "x": 0.104,
        "y": 0.194
      },
      "kind": "list",
      "text": "Transitioning to Sustainable Ingredients: Carbon footprint already low, 100% vegan by 2021, bio-based Croslite development.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f090a00-ac5b-4d5e-883c-2b18ebfaec27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.389,
        "w": 0.389,
        "x": 0.104,
        "y": 0.512
      },
      "kind": "list",
      "text": "Innovative Afterlife Product Solutions: Donating unsold shoes, exploring circular supply chain, re-commerce programs.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad9ca239-4398-49ba-90da-dfc65f77139d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.389,
        "w": 0.389,
        "x": 0.508,
        "y": 0.512
      },
      "kind": "list",
      "text": "Investments in Resource Use: 45% scrap recycled, transition to renewable energy, Science Based Targets.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf60aedb-5d36-4b98-9fc0-2106c46a8b22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.389,
        "w": 0.389,
        "x": 0.508,
        "y": 0.194
      },
      "kind": "list",
      "text": "Minimizing the Impact of Packaging: 85% sold without boxes in 2020, exploring alternatives.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c48fb0dc-c51a-44f1-a907-5b2a4d30eac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.233,
        "x": 0.034,
        "y": 0.085
      },
      "kind": "title",
      "text": "Net Zero by 2030",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00f8e475-781a-4aca-b94d-6593f6d98939",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Goal Gradient Effect",
      "slug": "goal-gradient-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b2e12eb4-f620-4df2-9f6d-7218d0cc95c2",
      "evidence": "The slide presents a goal (Net Zero by 2030) and a plan to achieve it, which is a goal-gradient effect.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "f8c047b3-58b3-418c-9f5d-ea101f1fdc48",
      "evidence": "The slide organizes content into four distinct quadrants representing strategic pillars.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "3babf936-f503-4635-821b-4d230c452749",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Global business update, Q2 highlights, and net zero by 2030",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dcf4de3f-17ed-4836-8cca-51072d36ded5",
      "evidence": "The presentation starts with a thesis headline, CEO quote, and key messages",
      "position": 0,
      "objective": "Why Crocs' vision and goals are compelling",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}