{
  "docId": "019de071-4108-702d-a33d-55a2e6b64b7a",
  "docSlug": "a5e36bd78297bc772c6044d59d6429f9",
  "documentTitle": "Crocs | Investor Presentation Deck | 30 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 30,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The slide uses a bulleted list to present key performance indicators, accompanied by a lifestyle image of the product.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-4108-702d-a33d-55a2e6b64b7a/7",
  "deckHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a",
  "deckJsonHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a.json",
  "deckAnchorHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.56,
        "y": 0.15
      },
      "kind": "image",
      "text": "Lifestyle photo of a person wearing purple Crocs with Jibbitz charms.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c550efec-0474-41ab-9e75-62e618dc2821",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.08,
        "y": 0.16
      },
      "kind": "list",
      "text": "Third consecutive quarter of record revenue. Revenue of $641M, +93% and +79% vs. PY and 2019. Regional and channel breakdowns provided. Digital sales growth. Non-GAAP income and margin expansion. Non-GAAP diluted EPS increase.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3656eae-4081-4432-899f-4c3f0c7dcac7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Q2 Highlights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18ffe97b-d3ca-49ec-86c0-888fc815d677",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "3babf936-f503-4635-821b-4d230c452749",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Global business update, Q2 highlights, and net zero by 2030",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dcf4de3f-17ed-4836-8cca-51072d36ded5",
      "evidence": "The presentation starts with a thesis headline, CEO quote, and key messages",
      "position": 0,
      "objective": "Why Crocs' vision and goals are compelling",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}