{
  "docId": "019de071-4108-702d-a33d-55a2e6b64b7a",
  "docSlug": "a5e36bd78297bc772c6044d59d6429f9",
  "documentTitle": "Crocs | Investor Presentation Deck | 30 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 30,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-4108-702d-a33d-55a2e6b64b7a/5",
  "deckHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a",
  "deckJsonHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a.json",
  "deckAnchorHref": "/decks/019de071-4108-702d-a33d-55a2e6b64b7a#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.66,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "INHERENT SIMPLICITY: We know smart doesn't have to mean complicated. So we keep things simple, light and totally intuitive.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "043b7874-7203-47a2-b810-818a30f98e22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.06,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "DELIGHTFULLY DEMOCRATIC: We celebrate one-of-a-kinds and stand together with all different kinds.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b9d0f9d-8889-45d0-97d2-ece6c1ab6bd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.06,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "IMAGINATIVE INNOVATION: We stretch the possibilities of design and creative thinking so you can reach your highest potential.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3259e5f2-b505-4ddf-9bfb-84295cf3bb43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.36,
        "y": 0.255
      },
      "kind": "paragraph",
      "text": "PEOPLE-PURPOSED DESIGN: We think people-first at every step. We design for everything you do and everywhere you go.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "886c56cb-0572-46a4-880c-244cadc6ebc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.36,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "UNAPOLOGETIC OPTIMISM: We make a choice every day to have an open mind and look on the bright and colorful side.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b9510ae-0cc1-47c8-bbc5-36c4c66a0cfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.66,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "CONFIDENTLY COMFORTABLE: We support comfort on every level, because when you're comfortable, you can do anything.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfabf3af-8720-492c-9b9a-a867903b9664",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.44,
        "x": 0.06,
        "y": 0.13
      },
      "kind": "title",
      "text": "The Path We Choose to Walk",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65c320c8-47a0-441d-bcb8-22ce14b3aa15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.19,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "OUR VALUES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8a113ba-61b7-4aee-b031-f20ae3065673",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "dde937eb-b529-4280-b414-38e51a2ad06f",
      "evidence": "The slide describes the company's values, which helps to define the audience and their expectations.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "090494dd-8ee6-4551-838b-ad3a002d9abc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The vision and key messages presented",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "dcf4de3f-17ed-4836-8cca-51072d36ded5",
      "evidence": "The presentation starts with a thesis headline, CEO quote, and key messages",
      "position": 0,
      "objective": "Why Crocs' vision and goals are compelling",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}