{
  "docId": "019de071-345e-76b0-9db4-a5b86e3e530c",
  "docSlug": "8def71a5a54cb9907091a493f56c2d44",
  "documentTitle": "WPP | ESG Presentation Deck | 63 slides",
  "authorId": "wpp",
  "authorName": "WPP",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4138439,
  "pageNumber": 40,
  "pageCount": 63,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a donut chart to visualize the overwhelming dominance of Scope 3 emissions (98.3%).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-345e-76b0-9db4-a5b86e3e530c/40",
  "deckHref": "/decks/019de071-345e-76b0-9db4-a5b86e3e530c",
  "deckJsonHref": "/decks/019de071-345e-76b0-9db4-a5b86e3e530c.json",
  "deckAnchorHref": "/decks/019de071-345e-76b0-9db4-a5b86e3e530c#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.13,
        "y": 0.482
      },
      "kind": "chart",
      "text": "Donut chart showing Scope 1, 2, and 3 emissions distribution",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a1eaf68-bf15-42aa-ba13-c4bcdd80ddae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.39,
        "y": 0.35
      },
      "kind": "list",
      "text": "Scope 1: 25k tCO2e (0.5%) - Direct emissions from owned or controlled sources",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43f0ff4b-b1c8-470b-9ebd-1ea2270c4a1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.39,
        "y": 0.62
      },
      "kind": "list",
      "text": "Scope 3: 5.3m tCO2e (98.3%) - Indirect emissions that occur in the value chain, including Media, Production and Technology, for example",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a31fd93-a979-4617-9245-8ece213643d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.39,
        "y": 0.48
      },
      "kind": "list",
      "text": "Scope 2: 63k tCO2e (1.2%) - Indirect emissions from the generation of purchased electricity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "955dfbcf-f1d9-4c9d-91be-14d3dfe51a7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.73,
        "y": 0.22
      },
      "kind": "metric",
      "text": "5.4M tCO2e TOTAL EMISSIONS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28c2f214-e58b-4d15-88a1-312a73ff3334",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.058,
        "y": 0.175
      },
      "kind": "title",
      "text": "OUR CARBON FOOTPRINT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6f96d49-62ca-4270-9e4d-1576c6979488",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ea529dd4-b7eb-4571-87c2-2bd30856251d",
      "evidence": "chart/donut: Donut chart showing Scope 1, 2, and 3 emissions distribution",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "gri-standards",
      "slug": null,
      "matchId": "47899942-65d0-4bbc-b863-e8f140459764",
      "evidence": "Categorization of emissions into Scope 1, 2, and 3 is standard for GHG reporting.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 63,
      "from": 29,
      "beatId": "cdd05a12-c1a0-4b28-8e41-06cad079e3cb",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Slides 29-63 outline WPP's plans and progress on ESG",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 45,
      "from": 39,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "85e33aeb-6c36-4cb1-b31b-ba05f1f66ffd",
      "evidence": "Slides 39-45 discuss the risks of climate change and WPP's response",
      "position": 1,
      "objective": "The risks of not addressing ESG",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}