{
  "docId": "019de071-31a6-7006-8569-60df34fb0d46",
  "docSlug": "7efba6748bc2a6cadd1d42b5011196e2",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 31 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 31,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a process flow diagram to link business functions to specific digital capabilities and their associated impacts.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-31a6-7006-8569-60df34fb0d46/26",
  "deckHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46",
  "deckJsonHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46.json",
  "deckAnchorHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "callout",
      "text": "> 500k Kiranas (traditional grocers) connected; 2 Year plan folded in 6 months",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe91255f-a5f0-4280-b033-740c036c2b6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Demand Generation, Demand Capture, Demand Fulfilment",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b154dae-0b7e-4f78-9bb4-e3b2c31560d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.85,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "table",
      "text": "Capability and Impact matrix aligned with process steps",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e554084a-7950-4bb3-8d97-70305cc4742d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Customer Ecosystem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c4ff9ae-5d60-4c96-8af9-a7e8a76f3c30",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "70499234-2259-48ac-89e2-cead08128766",
      "evidence": "Capability and Impact matrix aligned with process steps",
      "confidence": 0.5
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "71f7ffde-035b-4eb8-86f6-8375123d797c",
      "evidence": "Customer Ecosystem with process steps: Demand Generation, Demand Capture, Demand Fulfilment",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "502f64df-1c93-4e00-93f2-0a48a8d9589b",
      "evidence": "The slide maps the flow of customer interaction from demand generation to fulfilment.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 27,
      "from": 24,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7089ffba-2f0a-4688-a048-b55fe37b0263",
      "evidence": "The deck presents a before-after comparison of Unilever's transformation.",
      "position": 0,
      "objective": "To highlight the importance of transforming from a linear value chain to non-linear ecosystems",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 26,
      "from": 25,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "fee0e46d-393b-4ef8-8d0b-026416954cc9",
      "evidence": "The deck presents customer journey and operations ecosystem slides.",
      "position": 1,
      "objective": "To showcase customer signals and ecosystem approach",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}