{
  "docId": "019de071-31a6-7006-8569-60df34fb0d46",
  "docSlug": "7efba6748bc2a6cadd1d42b5011196e2",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 31 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 31,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "executive_summary",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The slide uses a 2x2 grid layout to present four distinct pillars of market opportunity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-31a6-7006-8569-60df34fb0d46/19",
  "deckHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46",
  "deckJsonHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46.json",
  "deckAnchorHref": "/decks/019de071-31a6-7006-8569-60df34fb0d46#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.75,
        "y": 0.215
      },
      "kind": "chart",
      "text": "FMCG per capita consumption",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79b2af16-f3eb-458e-b5c4-05b42b8c0140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.53,
        "y": 0.215
      },
      "kind": "chart",
      "text": "Low category penetration",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b6ffc73-b347-4bec-a3f5-1002db9b52d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.42,
        "x": 0.53,
        "y": 0.56
      },
      "kind": "diagram",
      "text": "Income pyramid moving towards a diamond",
      "attrs": null,
      "subkind": "pyramid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "088b4fbf-0784-4c96-8112-3a283d549cdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "image",
      "text": "Insolvency and Bankruptcy Code, GST, Ease of doing business rank improved +79",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d25d14d6-f349-4bca-b2e7-e5727dfe8074",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.2,
        "y": 0.65
      },
      "kind": "list",
      "text": "1.05 bn working class population; 1/3rd are millennials; 80% nuclear households by 2030",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bacc96b2-73c3-4302-a290-500077dab5a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "India a land of opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19160c7c-db1b-4ac1-b5ea-83c4b1d293bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a5d6dd7c-0af5-4855-ad7d-a190c7699053",
      "evidence": "diagram/pyramid: Income pyramid moving towards a diamond",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "4792aaca-0cf2-4ac6-aa90-5b642af55e15",
      "evidence": "Income pyramid moving towards a diamond",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 18,
      "beatId": "bb0c3244-134c-43c8-98f9-ce61da20c715",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck highlights India's large market size and growth opportunities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}