{
  "docId": "019de071-2ad7-7091-b109-8ef106071434",
  "docSlug": "840ed7481fdde612d2e74036ca986bc7",
  "documentTitle": "Missfresh | IPO Presentation Deck | 32 slides",
  "authorId": "missfresh",
  "authorName": "Missfresh",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7744917,
  "pageNumber": 21,
  "pageCount": 32,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses a pyramid diagram to segment the market and a flow/equation diagram to explain monetization.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-2ad7-7091-b109-8ef106071434/21",
  "deckHref": "/decks/019de071-2ad7-7091-b109-8ef106071434",
  "deckJsonHref": "/decks/019de071-2ad7-7091-b109-8ef106071434.json",
  "deckAnchorHref": "/decks/019de071-2ad7-7091-b109-8ef106071434#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.17,
        "x": 0.04,
        "y": 0.24
      },
      "kind": "callout",
      "text": "Retail Cloud Service Business Targets at the 1.9Trn Supermarket-to-home Market",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dabba20-2f5e-463c-830b-808d68de0ca9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.47,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Monetization Model",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c077062-2552-4d68-b995-d214092ce363",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.38,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "framework",
      "text": "Market Segmentation Pyramid",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef8686ba-7bbf-462e-b149-11cdb80d7524",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.06,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: iResearch; Note: 1 Projected market size in 2025 in China in terms of GMV",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d05c87b-e1ed-485d-a363-23f51af3ea05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.03
      },
      "kind": "title",
      "text": "Our Retail Cloud Services Business Targets at a Massive Market and We Monetize on Our Value Adds",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7531a0f-671e-446a-842c-cbfaceb50d84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "621aa933-abc3-4bac-8931-b6b193c013a4",
      "evidence": "framework/instance: Market Segmentation Pyramid",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "d82165b1-e3ef-41b7-8dd6-8915bb472afb",
      "evidence": "Pyramid diagram used to segment supermarket customers by size and market share.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}