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  "documentTitle": "Missfresh | IPO Presentation Deck | 32 slides",
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  "authorName": "Missfresh",
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  "presentationDate": "2021-06-01 00:00:00",
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  "notes": "The slide uses a process-flow style to show how marketing channels lead to specific business outcomes.",
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      "text": "Screenshots of MissFresh Mobile App, Mini Program, WeCom Tools, Membership Program, and Weixin Group Chat",
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      "text": "Large customer base (>31mm transacting users), High user acquisition efficiency (Lower CAC), Superior customer experience (RMB2,106 ARPU for core users)",
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      "text": "Note: 1 Cumulative number; 2 As of Mar 31, 2021; 3 Core users in a specified year refer to users that placed 4 or more orders within a same month in the given year",
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      "kind": "title",
      "text": "Effective Social Network-based Online Marketing Contributes to Higher Brand Recognition and User Acquisition Efficiency",
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