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  "documentTitle": "Integral Ad Science | IPO Presentation Deck | 39 slides",
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  "notes": "The chart illustrates the shift in market share from traditional to digital advertising.",
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      "text": "Digital commands the largest percentage of advertising budgets; Consumers spending more time online and on mobile devices; Proliferation of digital content drives ad inventory; Attractive to advertisers for its relatively high ROI and measurability",
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      "text": "1. eMarketer (October 2020)",
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