{
  "docId": "019de071-27e4-733f-bbbc-64e4ca8e148a",
  "docSlug": "fce907680ea1b8bcb02fb7852300d547",
  "documentTitle": "Innovid | SPAC Presentation Deck | 45 slides",
  "authorId": "innovid",
  "authorName": "Innovid",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 45,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The treemap visualizes the concentration of market share among the top 200 advertisers.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-27e4-733f-bbbc-64e4ca8e148a/21",
  "deckHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a",
  "deckJsonHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a.json",
  "deckAnchorHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.58,
        "x": 0.38,
        "y": 0.26
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "treemap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ca49511-c186-411d-a040-3e65003b547d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "metric",
      "text": "200 top U.S. TV ADVERTISERS",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c38f53b-9d0f-498c-8a1a-511eae12ec8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.57
      },
      "kind": "metric",
      "text": "~75% of total U.S. TV AD SPEND",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f406642d-3cbc-4798-b51f-bf62301c0b03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.48,
        "x": 0.38,
        "y": 0.215
      },
      "kind": "paragraph",
      "text": "DISTRIBUTION OF TV AD SPEND BY TOP 200 US TV ADVERTISERS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41437e34-ee28-4c34-870a-8cb1f43d79e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.945
      },
      "kind": "source-note",
      "text": "Source: Kantar (https://www.kantar.com/), Winmo (https://www.winmo.com/)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b10a4041-4ebd-4b47-b2e0-9348c95e37ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "FOCUSING ON THE NEEDS OF THE LARGEST TV ADVERTISERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6decc0b9-cc42-4a39-8487-0bff06058a5c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "fb1e8a04-357e-4a76-8054-fb0854a44c97",
      "evidence": "Focusing on the top 200 advertisers as a concentrated segment of the market.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 21,
      "beatId": "5876488e-fabd-4a9d-a91d-60ef474f294e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 21-22 discuss the market size and growth potential of CTV advertising.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d211abb3-b357-4c5a-af6d-618bee98f760",
      "evidence": "Slides 10-24 discuss the growth of CTV advertising and the risks of not participating.",
      "position": 0,
      "objective": "Highlight the risks of not investing in CTV advertising",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}