{
  "docId": "019de071-27e4-733f-bbbc-64e4ca8e148a",
  "docSlug": "fce907680ea1b8bcb02fb7852300d547",
  "documentTitle": "Innovid | SPAC Presentation Deck | 45 slides",
  "authorId": "innovid",
  "authorName": "Innovid",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 45,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-27e4-733f-bbbc-64e4ca8e148a/20",
  "deckHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a",
  "deckJsonHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a.json",
  "deckAnchorHref": "/decks/019de071-27e4-733f-bbbc-64e4ca8e148a#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.5,
        "y": 0.25
      },
      "kind": "image",
      "text": "Client logos including ABInBev, Toyota, FCA, Publicis Media, Spark Foundry, Samsung, Zenith, Conagra, Allergan, L'Oreal, MillerCoors, GSK, Bank of America",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53171e8b-1fe0-49a7-8bc2-d5fd02649b0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.26
      },
      "kind": "list",
      "text": "Selling to brands, used by agencies; Primary CTV technology platform used by our clients; Technology fees based on ads delivered, not media spend",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e733180-78ba-4186-ad37-a64d6cbc9bd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Kantar (https://www.kantar.com/), Winmo (https://www.winmo.com/)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a74bf65-f2db-4c9f-b0ce-14526748a812",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "OUR GO-TO-MARKET STRATEGY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fcbe2f2-209d-451d-b17b-e1e674f3fe56",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 24,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d211abb3-b357-4c5a-af6d-618bee98f760",
      "evidence": "Slides 10-24 discuss the growth of CTV advertising and the risks of not participating.",
      "position": 0,
      "objective": "Highlight the risks of not investing in CTV advertising",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}