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  "documentTitle": "Innovid | SPAC Presentation Deck | 45 slides",
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  "authorName": "Innovid",
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  "presentationDate": "2021-06-01 00:00:00",
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  "pageNumber": 10,
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  "notes": "Uses a visual metaphor of a TV screen being peeled back to reveal the growing CTV segment.",
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      "kind": "image",
      "text": "TV screen graphic showing linear vs CTV",
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      "text": "Logos of various CTV platforms",
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      "kind": "metric",
      "text": "$15 - $20 BILLION of estimated ad spending on CTV today",
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      "text": "$200 BILLION of TV ad spending",
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      "text": "Source: Dentsu, eMarketer. Note: $200bn estimate includes 2021 traditional TV ad spend of $169bn and assumes 2021 global CTV ad spend is ~2x US ad spend of $13bn",
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      "kind": "title",
      "text": "THE TV ECOSYSTEM IS SHIFTING",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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