{
  "docId": "019de071-2733-772e-a939-28d22b8311a2",
  "docSlug": "baf66c86b3136797db2085bfc953d53c",
  "documentTitle": "Hydrafacial | Investor Presentation Deck | 25 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 9,
  "pageCount": 25,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "context",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-2733-772e-a939-28d22b8311a2/9",
  "deckHref": "/decks/019de071-2733-772e-a939-28d22b8311a2",
  "deckJsonHref": "/decks/019de071-2733-772e-a939-28d22b8311a2.json",
  "deckAnchorHref": "/decks/019de071-2733-772e-a939-28d22b8311a2#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.08,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d6d24a6-64f8-468f-90f7-a14686967840",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.86
      },
      "kind": "list",
      "text": "NEXT GEN BEAUTY: Personalization; Digital beauty",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00e45ea2-590c-4b9f-995f-3288b4b9f76d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "list",
      "text": "INFLUENCERS & SOCIAL MEDIA DRIVING PURCHASE DECISIONS: Online demos, which originally gained popularity in cosmetics, are becoming increasingly influential in skincare; Skincare increasingly valued in age of selfies/social media",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06029087-894e-4bd7-9c47-d271e066a583",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "list",
      "text": "GROWTH IN DISPOSABLE INCOME: As U.S. economy grows, consumers have more disposable income to spend on premium products",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "078e5d3d-4984-4687-aee3-8bff29c63c33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "list",
      "text": "EXPERIENTIAL: Aging millennials are spending more on skincare, preferring experiences over products; Holistic, in-side-out beauty; Increased emphasis on rituals",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1de7ecb2-37eb-483a-81c5-9c0bdc2c90e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.43
      },
      "kind": "list",
      "text": "CHANNEL GROWTH & DYNAMICS: Multi-brand retailers (e.g., Sephora); Shift to digital; Travel retail; Consumers embracing affordable luxury",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae56a36e-894c-447f-ae6f-1bdee1b753b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.72
      },
      "kind": "list",
      "text": "EMBRACING NATURAL & INCLUSIVITY: Showcasing skin vs covering it up; Clean, sustainable, \"natural-ish\"; All-in beauty: gender, age, skin type",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7261b93-1bbd-4e35-afb8-164a8a8276e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "CONSUMERS INCLINED TO SPEND ON BEAUTY & HEALTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5ab1372-2cda-45a0-84cd-df5adca1ce89",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}