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  "notes": "The 'And' company concept is a specific strategic framework used by the firm to describe their ecosystem approach.",
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      "text": "CONSUMER: We take the consumer's view, providing them with experiences tailored to their needs. EDUCATOR: We provide education and support to our core customers, estheticians & providers, to ensure the quality of experiences for the community. 'AND' COMPANY: We are an 'and' company, forging strategic partnerships throughout our ecosystem. The ecosystem we're building benefits everyone – the consumer, customer and our company",
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