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  "documentTitle": "Etsy | Mergers and Acquisitions Presentation Deck | 25 slides",
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  "presentationDate": "2021-06-01 00:00:00",
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      "kind": "callout",
      "text": "Apparel is widely considered a high frequency category that we believe can build the foundation for customer habituation",
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      "text": "6 core geographies outlined in 2019. Across all relevant retail categories (including fashion/ apparel)¹. Apparel is the single largest category within ecommerce with a $364B TAM growing at a projected 9% CAGR to reach an estimated $543B in 2025².",
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      "text": "¹Sources: Euromonitor (2018), Assoc. for Creative Ind. (Jan 2018), Art Basel (2018), Hiscox (2018), IBIS, Etsy Consumer Survey. Note that India, Etsy's newest core geography, was not included when this TAM was calculated in 2019. ²Source: Euromonitor",
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      "text": "Depop extends our market opportunity further into the high frequency apparel sector...",
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