{
  "docId": "019de071-2290-7518-a8ae-c489db2a8c5c",
  "docSlug": "e1a163d09f4789ddaa9dadfe5652cf98",
  "documentTitle": "Etsy | Mergers and Acquisitions Presentation Deck | 25 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 25,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "comparison_table",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout to map criteria to specific attributes of the acquisition target.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-2290-7518-a8ae-c489db2a8c5c/5",
  "deckHref": "/decks/019de071-2290-7518-a8ae-c489db2a8c5c",
  "deckJsonHref": "/decks/019de071-2290-7518-a8ae-c489db2a8c5c.json",
  "deckAnchorHref": "/decks/019de071-2290-7518-a8ae-c489db2a8c5c#slide-5",
  "components": [
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      "bbox": {
        "h": 0.6,
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      },
      "kind": "list",
      "text": "Aligns with Etsy mission, strategy and values\nExpands our TAM in a large and fast-growing market, category or geography\nMarket leadership, with authentic, organic brand traction\nShares our two-sided marketplace business model\nWell positioned to benefit from Etsy's expertise to accelerate growth and value creation",
      "attrs": null,
      "subkind": "bullet",
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      "bbox": {
        "h": 0.65,
        "w": 0.45,
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      },
      "kind": "list",
      "text": "Shares Etsy's DNA, with a parallel growth strategy that highlights sellers' unique merchandise by improving search & discovery, driving human connections, and building marketplace trust\nExpected to extend Etsy's market opportunity in the high frequency apparel sector, specifically in the fast-growing resale space\nDeepens our reach into the Gen Z consumer, with differentiated brand strength, strong user engagement and unit economics\nPeer-to-peer marketplace with similar capital-light operating model and financial characteristics\nEarly stage business that we believe can leverage our proven value creation roadmap to drive further growth and profitability",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
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      "confidence": null,
      "componentId": "5fe8657b-f9e7-4c18-af5b-ae68df9c312f",
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    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "Etsy's marketplace M&A criteria",
      "attrs": null,
      "subkind": "headline",
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      "confidence": null,
      "componentId": "6ef7cb99-5e7e-4e1e-8285-f5393e2f33ab",
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.52,
        "y": 0.07
      },
      "kind": "title",
      "text": "... Depop is an ideal fit",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "954b1f64-4212-421d-98d5-bb8526f50654",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "b4205786-5993-4deb-bffd-2225ac881385",
      "evidence": "Side-by-side mapping of criteria to target attributes",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "8a23ca1e-c6bf-4717-bbcc-c0ae12d894e8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Slides 4-5 highlight Depop's financials and Etsy's M&A criteria, setting the stage for the acquisition.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
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      "from": 4,
      "name": "Anchor",
      "slug": "18-anchor",
      "bestFor": "Pricing discussions, negotiation, budget requests",
      "matchId": "197f1cce-c447-4b47-8e16-a29286900d2f",
      "evidence": "Depop's financial metrics are presented to anchor the discussion.",
      "position": 0,
      "objective": "Establish Depop's financial performance as a basis for growth",
      "structure": "The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal",
      "confidence": 0.7,
      "description": "Set a high reference point to make your actual proposal seem reasonable and attractive"
    }
  ],
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  "locked": true
}