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  "documentTitle": "Etsy | Mergers and Acquisitions Presentation Deck | 25 slides",
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      "text": "1 Self-expression: Individual diversity, uniqueness and experimentation\n2 Sustainability: Elevated social and environmental consciousness and activism\n3 Entrepreneurial opportunities: Pursuing non-traditional career paths",
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      "text": "Nearly 90% of active users are Gen Z\nHigh prompted awareness for the Gen Z demographic\nThe 10th most popular site among all teens in the US by traffic volume\n1 in 3 16–24 year olds in the UK have downloaded the Depop app",
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      "text": "1Source: Depop data. All other data sourced from Piper Sandler Investment Research (“Taking Stock With Teens Survey – Fall 2020 Results”)",
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