{
  "docId": "019de071-1d77-759c-8b6c-7e1e225f6453",
  "docSlug": "393e5aeb1bbaf4b1ffb1a79234bdc2d9",
  "documentTitle": "Benson Hill | SPAC Presentation Deck | 71 slides",
  "authorId": "benson-hill",
  "authorName": "Benson Hill",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 71,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a three-pillar structure to categorize the problem: Human Health, Environmental Impact, and Consumer Sentiment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-1d77-759c-8b6c-7e1e225f6453/9",
  "deckHref": "/decks/019de071-1d77-759c-8b6c-7e1e225f6453",
  "deckJsonHref": "/decks/019de071-1d77-759c-8b6c-7e1e225f6453.json",
  "deckAnchorHref": "/decks/019de071-1d77-759c-8b6c-7e1e225f6453#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.655,
        "y": 0.575
      },
      "kind": "metric",
      "text": "67%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2690097c-85df-4737-8b3b-13c1ec2a5fe0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.185,
        "y": 0.575
      },
      "kind": "metric",
      "text": "$1.7tn+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c928259-012f-4d21-8ae5-7f5271b60dc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.82,
        "y": 0.575
      },
      "kind": "metric",
      "text": "39%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f6f6c79-8f9b-41ec-b9b7-3dbabc23f3a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.5,
        "y": 0.575
      },
      "kind": "metric",
      "text": "8 GtCO2e",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f037e803-4dea-4e10-9024-ce1cae4b9cce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.038,
        "y": 0.575
      },
      "kind": "metric",
      "text": "$1.7tn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3e6a7b4-fcc2-44c3-8fe0-2bcb932a1cab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.347,
        "y": 0.575
      },
      "kind": "metric",
      "text": "27%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f40c1715-8ed9-485e-a55f-3d9351d18ef9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.347,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "of total GHG emissions are caused by agriculture(3)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "039a5524-4308-47cd-8f96-32bea344b270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.655,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "of consumers are open to changing their eating habits that harm the environment(4)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "247f09e8-9c38-47ca-9f87-e15d79ef01c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.038,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "Amount Americans spend annually on food(1)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a401746-ca1e-4992-acc7-014490bc7431",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.5,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "of GHG emissions caused by cattle and dairy, equivalent to U.S. emissions(3)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0b658f1-fc1a-4af8-b249-ffdc8abda2e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.185,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "Annual economic cost of diet-related illness in America (2)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6dfec7d-f13b-409a-9102-414d80b5bf3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.15,
        "x": 0.82,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "of Americans actively trying to incorporate more plant based foods into diet(5)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa1e1c66-93ac-40c9-a174-68944361fbc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.036,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "(1) USDA. (2) Milken Institute. (3) McKinsey. (4) BEUC (European Consumer Organisation). (5) Nielsen.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93723826-f620-42ef-b1a5-d4a68b41e6bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.53,
        "x": 0.036,
        "y": 0.12
      },
      "kind": "title",
      "text": "Current Food System Must Evolve to Improve Human Health and the Planet",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69aa5b54-3094-4305-aed3-bb0d4bd6a97f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "3add24bb-3f89-422c-a5aa-57328ca24cec",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 9-10 identify the problem with the current food system",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "eec72fb4-39df-4bcf-9711-316bda81c3ca",
      "evidence": "Slides 9-18 create a sense of urgency around the need for change",
      "position": 0,
      "objective": "Highlight the cost of inaction in the current food system",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}