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      "text": "Value of meat substitute market expected to reach $140bn by 2029 (vs. $14bn today), growing at a ~26% CAGR",
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      "text": "Source: Benson Hill. (1) McKinsey. (2) Barclay's Global Food Report, 'I Can't Believe It's Not Meat' (2019). (3) Internal calculations based on third party reports. (4) Based on protein ingredient used in burger of top 13 global plant-based meat brands.",
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