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      "text": "This reduction in protein content is the equivalent of $60bn+ in plant-based retail value",
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      "text": ">50% CPG category growth; >50% consumers willing to reduce meat intake; 2x global protein consumption; >6x growth of clean-label products",
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      "text": "Source: Benson Hill. (1) USDA. (2) US Soybean Quality Report. (3) Food Navigator. (4) Yale Climate Change and the American Diet. (5) The Soneca Dialogue. (6) Statista. (7) Internal estimates based on third party reports.",
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