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      "text": "Still, beyond Amazon, Walmart, Target and Instacart, consumer goods makers are not convinced their investments in retail platforms are extremely or very effective. One-fourth or fewer of the manufacturers making investments in other retail platforms rate them as extremely or very effective.",
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      "text": "Outside of investments in online media spends on Amazon, Walmart and Kroger, just under half of manufacturers say tier-one retail media networks, such as Target's, Costco's and Albertsons' RMNs, and third-party platforms, such as Instacart and Shipt, are top areas of focus for current or planned e-commerce investments. In fact, 37% of manufacturers say Instacart and Shipt are among their Top 5 “e-commerce customers.”",
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      "text": "Manufacturer respondents were asked what their Top 2 areas of e-commerce investment were beyond Amazon, Walmart and Kroger and how they are prioritizing Instacart and Shipt fulfillment platforms over other e-commerce customers. Advantage Sales survey, May 2021.",
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