{
  "docId": "019de071-17ea-7399-aac0-75542acc56ea",
  "docSlug": "b7552e0029a0cff631580e601cea3db4",
  "documentTitle": "Adtheorent | SPAC Presentation Deck | 45 slides",
  "authorId": "adtheorent",
  "authorName": "Adtheorent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 45,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 11,
  "notes": "Uses a concentric circle diagram to represent TAM/SAM/SOM.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-17ea-7399-aac0-75542acc56ea/6",
  "deckHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea",
  "deckJsonHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea.json",
  "deckAnchorHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Programmatic Digital Media Spend in U.S. ($ in Bn) from 2020 to 2024",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95061d83-66d9-42e2-b1ab-8fd78542a838",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Concentric circles showing Digital Media Spending ($171BN), Programmatic Digital Media Spending ($90BN), and A\\T's SAM ($13BN)",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19bfe0a6-8318-47ba-8196-a8733eac34e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Sources: Winterberry Group. (1) Represents U.S. market estimates in 2021.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9158fec1-d400-48ae-9d13-c080bb5127fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Digital Media Spending is Poised for Exceptional Growth Driven by Programmatic",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3328c253-122e-418b-8445-2abd301525c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "4ce5771c-faad-4ff4-ac0d-d5b0abb226a0",
      "evidence": "Concentric circles representing total market, addressable market, and company SAM.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}