{
  "docId": "019de071-17ea-7399-aac0-75542acc56ea",
  "docSlug": "b7552e0029a0cff631580e601cea3db4",
  "documentTitle": "Adtheorent | SPAC Presentation Deck | 45 slides",
  "authorId": "adtheorent",
  "authorName": "Adtheorent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 45,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 23,
  "notes": "The slide uses a waterfall-style growth indicator for revenue and a stacked bar chart for market sizing.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-17ea-7399-aac0-75542acc56ea/25",
  "deckHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea",
  "deckJsonHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea.json",
  "deckAnchorHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.53,
        "y": 0.15
      },
      "kind": "chart",
      "text": "AdTheorent Video and CTV Revenue",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "605b60c8-be33-4515-850a-3ae65f984877",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "chart",
      "text": "U.S. Video and CTV Advertising Spend",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66e688ee-ef93-4ec2-8d57-47326a42e3f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.54,
        "y": 0.72
      },
      "kind": "list",
      "text": "Multiple partners allow for diverse premium content; Real World Outcomes tied to CTV; Retargeting through the CEM and third-party data targeting; CTV and Video are fully integrated into verticalized and full-funnel offerings",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "305e1ef3-2d78-4bc1-aac8-b25afeb860e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.03,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: eMarketer.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8790ab2-b7ec-4c74-9d40-5503af6a6821",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "AdTheorent's Connected TV Solution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f24a362c-e4f4-476b-9b91-cfd57437f9c5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 26,
      "from": 24,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "176ae660-1e9a-4816-9011-0f5eea041373",
      "evidence": "AdTheorent is poised to outpace robust projected market growth and has a significant opportunity to grow beyond core and expand addressable market.",
      "position": 1,
      "objective": "Can AdTheorent outpace robust projected market growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}