{
  "docId": "019de071-17ea-7399-aac0-75542acc56ea",
  "docSlug": "b7552e0029a0cff631580e601cea3db4",
  "documentTitle": "Adtheorent | SPAC Presentation Deck | 45 slides",
  "authorId": "adtheorent",
  "authorName": "Adtheorent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 45,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "Includes a bar chart showing revenue growth over time and a list of key performance highlights.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-17ea-7399-aac0-75542acc56ea/19",
  "deckHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea",
  "deckJsonHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea.json",
  "deckAnchorHref": "/decks/019de071-17ea-7399-aac0-75542acc56ea#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.62,
        "y": 0.63
      },
      "kind": "chart",
      "text": "Brand Revenue Spend Over Time",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37c3d790-1aeb-4835-ac2a-35551fc3030e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.26,
        "x": 0.66,
        "y": 0.13
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67b12ea9-eea1-4a1f-bc13-18cfb3c64674",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.03,
        "y": 0.65
      },
      "kind": "list",
      "text": "AdTheorent drove 5K incremental patient starts during the COVID-19 Pandemic. Outperforming 3P pharma segments benchmarks by 26X. 4X Outperformance of Client's CPA Benchmark. Drove Approximately 5K customer conversions. 100%+ YoY Growth In Client Wallet Share in 2020.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "067bc5d1-9cc3-4ff6-b2ff-9453fefd2c5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.48,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "list",
      "text": "Situation: Client sought to increase brand awareness and equip condition sufferers to talk with their doctor about treatment. The brand partnered with AdTheorent to drive patients to their site to ultimately increase new patient starts. Solution: AdTheorent leveraged a two-pronged approach using predictive targeting and third-party pharmaceutical audience segments, developing custom ML models that identified condition sufferers with the highest likelihood of completing various actions on the brand site.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "165da2cf-0c2b-408a-b9a8-e72b1782ff83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Note: For illustrative purposes only, may not represent a typical case. (1) Refers to third party audience segments licensed from Symphony Health Solutions Corporation and Crossix Solutions, Inc.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da7d8cd8-894e-4e83-afe0-086ae85db94c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Client Case Study – Fortune 500 Global Pharmaceutical Brand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e555ac7-03c8-411f-8b7c-064af5bb86c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "d67216ae-d114-46be-a879-47a608c912ab",
      "evidence": "Situation (Problem) -> Solution (Approach) -> Results (Highlights)",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 21,
      "from": 15,
      "beatId": "5196e947-24ea-4715-8ef5-5b6e51cb33d7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Platform models operate on a massive scale, exceptional momentum in 1H 2021, and a long history of organic growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}