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  "notes": "The chart uses a combination of bar and line elements to show the progression of LTV/BAC ratios over time.",
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      "text": "Profitable with the First Order",
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      "text": "(1) 3-Year LTV / BAC (2017 cohort), which reflects three years of purchase history from 2017 to 2020. Across our mature 2015-2017 cohorts, where we have more than 3 years of data, we generated an average three-year LTV/BAC of 4.5x. The 2015, 2016, and 2017 cohorts acheived a 3.7x, 5.1x, and 4.6x three-year LTV to BAC ratio, respectively.",
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      "text": "Strong Unit Economics",
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