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  "docSlug": "c7063ff9739ecbc269094f56f33181d3",
  "documentTitle": "Zegna | SPAC Presentation Deck | 66 slides",
  "authorId": "zegna",
  "authorName": "Ermenegildo Zegna Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-05-01 00:00:00",
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  "pageNumber": 18,
  "pageCount": 66,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "unfair_advantage",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a 'before and after' acquisition comparison to demonstrate the value-add of the Zegna platform.",
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      "kind": "chart",
      "text": "Revenue growth from 139 (2018A) to 271 (2021E)",
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      "kind": "list",
      "text": "Increase exposure to a new younger customer base; Established iconic brand with strong growth potential; Potential across channels (DTC) and categories; Leverage on and further develop digital strength",
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      "kind": "list",
      "text": "Fully-fledged \"modular\" luxury laboratory; Primary knowledge of the Chinese market; Capabilities to act as technology layer; Scalability, industrial and retail expertise",
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      "kind": "source-note",
      "text": "Source: Company information and estimates. Notes: 1. Including royalties. 2. Stands for \"direct-to-consumer\"",
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      "kind": "title",
      "text": "A NATURAL PLATFORM FOR GROWTH IN THE LUXURY SPACE",
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      "evidence": "Compares Thom Browne revenue before acquisition (2018) vs today (2021) to show growth.",
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      "arcName": "The Golden Circle",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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