{
  "docId": "019de071-166e-71b8-83dc-b6b8de4a5da5",
  "docSlug": "c7063ff9739ecbc269094f56f33181d3",
  "documentTitle": "Zegna | SPAC Presentation Deck | 66 slides",
  "authorId": "zegna",
  "authorName": "Ermenegildo Zegna Group",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 17,
  "pageCount": 66,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "Includes regional revenue split, historical entry data, brand awareness, and NPS metrics.",
  "elementsJson": null,
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  "slideHref": "/slides/019de071-166e-71b8-83dc-b6b8de4a5da5/17",
  "deckHref": "/decks/019de071-166e-71b8-83dc-b6b8de4a5da5",
  "deckJsonHref": "/decks/019de071-166e-71b8-83dc-b6b8de4a5da5.json",
  "deckAnchorHref": "/decks/019de071-166e-71b8-83dc-b6b8de4a5da5#slide-17",
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        "x": 0.45,
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      "kind": "chart",
      "text": "Brand Awareness in China vs. Selected Peers",
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      "kind": "chart",
      "text": "Net Promoter Score in China vs. Selected Peers",
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        "x": 0.06,
        "y": 0.69
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      "kind": "chart",
      "text": "Global Personal Luxury Goods Market in 2021E",
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      "kind": "chart",
      "text": "Zegna Group 2021E Apparel & Accessories revenue split by region",
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      "kind": "source-note",
      "text": "Sources: Management estimates as of Jun-21 for 2021E Zegna business plan, global market estimates and respective split by geography; Kantar 2021 Survey for brand awareness and NPS scores.",
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      "kind": "title",
      "text": "A GLOBAL GROUP AND PIONEER IN CHINA",
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      "arcName": "The Golden Circle",
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      "beatName": "How (Growth Strategies)",
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      "evidence": "Slides 13-24 outline growth strategies, including geographic expansion and brand enhancement.",
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      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "423e1dbc-0bb6-48cb-9a9b-de42db05c502",
      "evidence": "The deck follows a clear 'why-what-how' narrative structure.",
      "position": 0,
      "objective": "To present Zegna's value proposition in a compelling 'why-what-how' structure.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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