{
  "docId": "019de071-152a-74b9-8351-0f4f50e4c7af",
  "docSlug": "793dbf3524dd50dc8eaa5b045b3c8e7e",
  "documentTitle": "WPP | Investor Day Presentation Deck | 30 slides",
  "authorId": "wpp",
  "authorName": "GroupM",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 30,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a four-column icon-based layout to summarize the value proposition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-152a-74b9-8351-0f4f50e4c7af/25",
  "deckHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af",
  "deckJsonHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af.json",
  "deckAnchorHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13f800ac-4add-4a51-a99a-eb5f39768a3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.29,
        "y": 0.53
      },
      "kind": "list",
      "text": "The largest source of unified audience data available for TV targeting",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "066aa0c8-4e29-4e00-9d50-c7f4fd18bca0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.73,
        "y": 0.53
      },
      "kind": "list",
      "text": "Holistic planning across the whole fragmented TV marketplace (proprietary solution)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9ac88fe-385b-4b25-978e-9beca3eb5625",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.07,
        "y": 0.53
      },
      "kind": "list",
      "text": "The broadest access to addressable TV advertising supply across all major platforms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df45eeda-9ec8-4457-9d9e-b14be882928d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.51,
        "y": 0.53
      },
      "kind": "list",
      "text": "Delivered along premium, viewable and brand safe TV content",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff54c387-d8e2-4fe4-bd16-a5690ba50bd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "The future of TV advertising will be all about close strategic partnerships, underpinned by technology and data",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e76119a-1cc9-42ce-a1f3-afc17d9f3e56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.235
      },
      "kind": "subtitle",
      "text": "Finecast – a single access point to the entire modern TV ecosystem",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4862397-760d-4a32-86ef-25c8702ffc4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "WE BUILT FINECAST TO HELP CLIENTS ADDRESS THIS COMPLEXITY.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7adf43f-95db-4d70-b24b-159038a9f7c7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 19,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "30fd7dc4-5a37-46a4-b6d7-28cf73681db8",
      "evidence": "Slides 19-25 discuss the TV landscape and Finecast solution",
      "position": 0,
      "objective": "Highlight the importance of addressing the complexity of the TV landscape",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}