{
  "docId": "019de071-152a-74b9-8351-0f4f50e4c7af",
  "docSlug": "793dbf3524dd50dc8eaa5b045b3c8e7e",
  "documentTitle": "WPP | Investor Day Presentation Deck | 30 slides",
  "authorId": "wpp",
  "authorName": "GroupM",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 30,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "before_after",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide highlights a collaboration between Essence and Google using the Pegasus platform.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de071-152a-74b9-8351-0f4f50e4c7af/20",
  "deckHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af",
  "deckJsonHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af.json",
  "deckAnchorHref": "/decks/019de071-152a-74b9-8351-0f4f50e4c7af#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "callout",
      "text": "OUTPERFORMED Generic ads by every metric.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02f6929e-776d-4ecc-af4e-d35309ce5bb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.08,
        "x": 0.89,
        "y": 0.04
      },
      "kind": "image",
      "text": "GroupM logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c626279-123f-4e7b-8861-af69db6f6302",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.09,
        "x": 0.82,
        "y": 0.32
      },
      "kind": "image",
      "text": "Pegasus logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "993e04dc-da7d-40cb-955d-f72de42ca061",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.13,
        "x": 0.8,
        "y": 0.17
      },
      "kind": "image",
      "text": "Google logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9d527bb-3346-4c73-9b7b-7667fbf27c4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.59,
        "y": 0.18
      },
      "kind": "image",
      "text": "Essence logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e27a84ce-3dce-48a1-b508-d3133edb781e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.51,
        "x": 0.02,
        "y": 0.315
      },
      "kind": "image",
      "text": "Laptop showing an IGN article about NBA 2K20 with an embedded Stadia ad.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23982158-4ca7-4b0c-9f27-6afd406191ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.6,
        "y": 0.44
      },
      "kind": "metric",
      "text": "1000%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82bbc47b-819b-4640-8f48-acce1c15f170",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.6,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Improvement since 2019.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4baef6ed-f762-4fac-8d13-af8beba0a843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Personalized ads without personal data.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43d2999d-d10a-4a3a-a0b0-474ff0acdede",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "992cc031-d745-4670-8bd2-09ea932136f5",
      "evidence": "image/screenshot: Laptop showing an IGN article about NBA 2K20 with an embedded Stadia ad.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 19,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "30fd7dc4-5a37-46a4-b6d7-28cf73681db8",
      "evidence": "Slides 19-25 discuss the TV landscape and Finecast solution",
      "position": 0,
      "objective": "Highlight the importance of addressing the complexity of the TV landscape",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}