{
  "docId": "019de071-12fa-74fd-b06d-a0fd660abc70",
  "docSlug": "3fed14445741415ff841b225aea846ed",
  "documentTitle": "Sonos | Results Presentation Deck | 22 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 22,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a concentric circle diagram to represent market segments.",
  "elementsJson": null,
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  "imagePath": null,
  "slideHref": "/slides/019de071-12fa-74fd-b06d-a0fd660abc70/15",
  "deckHref": "/decks/019de071-12fa-74fd-b06d-a0fd660abc70",
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  "deckAnchorHref": "/decks/019de071-12fa-74fd-b06d-a0fd660abc70#slide-15",
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      "kind": "diagram",
      "text": "Concentric circles representing market segments: PLUS, Global Audio, Global Home Audio, Premium Global Home Audio, and Sonos Revenue.",
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      "kind": "metric",
      "text": "~7%",
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      "kind": "paragraph",
      "text": "Current Penetration of Premium Home Audio Market",
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      "kind": "source-note",
      "text": "Source: Futuresource CY2020, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
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      "kind": "title",
      "text": "Our Opportunity: Revenue",
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      "matchId": "08ed7bc1-684f-43e7-b7ee-8176cef2453f",
      "evidence": "Concentric circles showing TAM, SAM, SOM",
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Action",
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      "evidence": "The deck outlines strategic initiatives and financial targets, encouraging action from investors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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      "evidence": "The deck presents Sonos' strategic initiatives and financial targets as a big bet for future growth.",
      "position": 1,
      "objective": "What are Sonos' strategic initiatives and financial targets?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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  "locked": true
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