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  "docId": "019de071-12fa-74fd-b06d-a0fd660abc70",
  "docSlug": "3fed14445741415ff841b225aea846ed",
  "documentTitle": "Sonos | Results Presentation Deck | 22 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 22,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a nested circle diagram to illustrate market segmentation and penetration.",
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  "slideHref": "/slides/019de071-12fa-74fd-b06d-a0fd660abc70/14",
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      "kind": "diagram",
      "text": "Nested circles representing market segments: Geographic Expansion, Core Markets (349M), Affluent Households (116M), and Sonos Households (11M)",
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      "text": "~9%",
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      "text": "Current Penetration of Target $75K+ Households in Core Markets",
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      "kind": "source-note",
      "text": "Source: Euromonitor. 1. Core Markets include the United States, Canada, Australia, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland and Poland. 2. Represents disposable income as defined by the OECD",
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      "kind": "title",
      "text": "Our Opportunity: Homes",
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      "evidence": "The deck presents Sonos' strategic initiatives and financial targets as a big bet for future growth.",
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      "objective": "What are Sonos' strategic initiatives and financial targets?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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