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  "notes": "Includes a callout bubble highlighting low current penetration (~3%) as an opportunity.",
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      "text": "Plant-based penetration of dairy retail sales globally is only ~3%, but rapidly growing",
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      "text": "Source: Plant-based market survey commissioned by Oatly, January 2021. Note: 1. As of December 31, 2020.",
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      "text": "~$600BN TAM WITH ACCELERATING ADOPTION",
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