{
  "docId": "019de071-0ac3-760a-8905-60a663bf1801",
  "docSlug": "19adac71670a7593e7e3543bcd032b2a",
  "documentTitle": "Maersk | Investor Presentation Deck | 52 slides",
  "authorId": "maersk",
  "authorName": "Maersk",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 52,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes Maersk and KGH financials; KGH Q1-20 financials translated at Q1-21 USD/SEK FX rates.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-0ac3-760a-8905-60a663bf1801/24",
  "deckHref": "/decks/019de071-0ac3-760a-8905-60a663bf1801",
  "deckJsonHref": "/decks/019de071-0ac3-760a-8905-60a663bf1801.json",
  "deckAnchorHref": "/decks/019de071-0ac3-760a-8905-60a663bf1801#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.84,
        "y": 0.05
      },
      "kind": "callout",
      "text": "~900k transactions volume of transactions from wins since acquisition",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06fce9e7-cf80-45ea-b985-b7d486673cc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.335,
        "y": 0.51
      },
      "kind": "chart",
      "text": "Revenue and EBIT margin development",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdda9073-bd76-479c-b9dc-23092d15f32f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.335,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Volume development, #k",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fefe76b9-b899-40df-9c6d-22ade9a832d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.06,
        "y": 0.36
      },
      "kind": "image",
      "text": "KGH Customs Services A Maersk Company",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e87bc182-6648-4f8d-9bc3-69b54d3a979c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.67,
        "y": 0.35
      },
      "kind": "list",
      "text": "Grown capabilities to become regional customs service leader in Europe. One-stop-shop pan-European customs solutions at scale. Integration completed successfully. Significant new wins have led to growth well above market.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9497084b-35ce-4fa8-820d-9ae1e604f6dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.04,
        "y": 0.72
      },
      "kind": "source-note",
      "text": "Including Maersk and KGH. KGH Q1-20 financials translated at Q1-21 USD/SEK FX rates to exclude KGH FX effect. Volume of transactions from Maersk and KGH wins since September 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c96ae3ed-47f6-4344-920c-699c63470148",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.335,
        "y": 0.075
      },
      "kind": "title",
      "text": "Key figures",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27b56d27-5d1a-4fd5-89ff-4ba45d9f4717",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "dbb23b6d-112f-4688-a4e5-a7de2448faff",
      "evidence": "chart/bar-vertical: Revenue and EBIT margin development",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 6,
      "beatId": "f5d4f5e0-175c-4ef6-a862-e241a1533a22",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Key messages, solution overview, and value proposition",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "19b64ef4-d13a-4741-88f6-b43c12da2666",
      "evidence": "Maersk's integrated logistics approach and value proposition",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}