{
  "docId": "019de071-09f4-73fc-9de9-dbf27e329440",
  "docSlug": "20bc3717e3a9b0fa0cdedcd0f3ce6201",
  "documentTitle": "Maersk | ESG Presentation Deck | 18 slides",
  "authorId": "maersk",
  "authorName": "Maersk",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 18,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "frame_situation",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses customer testimonials and a donut chart to illustrate the urgency of the climate transition for Maersk's BCO customers.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-09f4-73fc-9de9-dbf27e329440/4",
  "deckHref": "/decks/019de071-09f4-73fc-9de9-dbf27e329440",
  "deckJsonHref": "/decks/019de071-09f4-73fc-9de9-dbf27e329440.json",
  "deckAnchorHref": "/decks/019de071-09f4-73fc-9de9-dbf27e329440#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Typical Maersk BCO customer emissions",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae3ede7e-acf1-42da-a795-4d04a0ce1704",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.1,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "Logos of Maersk, H&M, Sony, Microsoft, Nike",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "022f435a-6638-4d57-b29a-0a145f204831",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.17,
        "y": 0.35
      },
      "kind": "list",
      "text": "90 of our 200 largest customers have zero carbon targets – and the number is increasing at pace",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10e5688c-ab65-45a8-9ff6-45df5209301e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.85,
        "y": 0.1
      },
      "kind": "metric",
      "text": "2-10% Own emissions Scope 1",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f147c979-b341-48ac-932c-10185a524d87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.55,
        "y": 0.8
      },
      "kind": "metric",
      "text": "90-98% Value chain emissions Scope 3",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa10f198-11e4-4d89-b1a6-af8f81780fb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We have a responsibility towards society and our customers to reduce emissions, and their requirements and needs are rapidly changing",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44dc510c-adf7-464d-9b7e-094807240ef5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8e9e48f7-2133-487d-8b51-a1d4c09e8704",
      "evidence": "list/bullet: 90 of our 200 largest customers have zero carbon targets – and the number is increasing at pace",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "4a0bd5cb-b22c-4d24-beab-569bba154a3e",
      "evidence": "The slide uses a full sentence as a headline to convey the core message.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "b29e8e52-3582-4384-b5ee-559c20fa30e8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-5 present the problem of climate change and its impact on society and customers",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}