{
  "docId": "019de071-066f-72bb-8b67-0681006eda9c",
  "docSlug": "34bb5765a100d32cddb9e19e9360d7c0",
  "documentTitle": "FTX Trading | Start Up Pitch Deck | 11 slides",
  "authorId": "ftx-trading",
  "authorName": "FTX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 11,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide uses a grid of metrics to demonstrate rapid scaling.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-066f-72bb-8b67-0681006eda9c/4",
  "deckHref": "/decks/019de071-066f-72bb-8b67-0681006eda9c",
  "deckJsonHref": "/decks/019de071-066f-72bb-8b67-0681006eda9c.json",
  "deckAnchorHref": "/decks/019de071-066f-72bb-8b67-0681006eda9c#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$1B ADV",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42bb1d08-d75f-4995-89b0-f74680e5899a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.3,
        "y": 0.6
      },
      "kind": "metric",
      "text": "1,100 Markets",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "480c2fee-ee47-45be-9194-b04f7d2cdf96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "metric",
      "text": "15x*",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "502c002d-cb07-4432-9804-1f7ac7c20f79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.4,
        "y": 0.3
      },
      "kind": "metric",
      "text": "7x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "998af986-dc25-482f-b551-77741ab032c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.6
      },
      "kind": "metric",
      "text": "72 employees",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9064c53-6dec-412b-b1f4-e8a18d55fa46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "metric",
      "text": "$0**",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8b96401-b29d-46a7-ac78-dd6cdf8c4f9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.3
      },
      "kind": "metric",
      "text": "$150M for Blockfolio",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dff23c93-ba5b-42c0-b0aa-38f9bb4e563c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.75,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "15 in 2019",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e06040c-1bf7-49d6-b929-8fb852cf4561",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.1,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Exchange capacity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "214ecb6d-3655-4361-9b2d-ada7e3cf0552",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.4,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "In daily active users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65eaa841-61d2-4486-8271-8a8d2e52a09d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Almost no paid marketing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7742bb94-4226-4de7-a004-aaa8f2d5a870",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.3,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "410 in 2019",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81c56a5b-1326-4723-aa06-41561c49b69a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.1,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "$150m average daily volume",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3a18b87-f2ac-43f7-a0b5-4036e36557b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.6,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Zero inorganic growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f59d8eea-866e-4a26-aab7-f7702381d640",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "* While our competitors have outages stretching for hours during surges of high volatility, we’ve kept stable and active while our volumes have exceeded $10B. ** Our paid marketing until Q1 2021 has been mostly defensive in order to protect our customers from phishing attacks.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46b1406d-ceac-4268-a70b-876ada4e4515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "title",
      "text": "2020 vs 2019",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "397e937d-1490-47f2-a09f-416f08020b3f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "e272e619-2c22-488a-b4b3-f59a3ad66076",
      "evidence": "paragraph/paragraph: $150m average daily volume",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "7be33e5e-6abb-4110-a948-eefd0592803e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 4-6 show traction and growth statistics",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ffc3917f-c79f-4dbb-818c-06025bee4dd9",
      "evidence": "Slides 2-5 set up the context and show growing demand",
      "position": 0,
      "objective": "Why now is the right time to invest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}