{
  "docId": "019de071-066f-72bb-8b67-0681006eda9c",
  "docSlug": "34bb5765a100d32cddb9e19e9360d7c0",
  "documentTitle": "FTX Trading | Start Up Pitch Deck | 11 slides",
  "authorId": "ftx-trading",
  "authorName": "FTX",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a simple equation format to establish a mental model for the audience.",
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  "slideHref": "/slides/019de071-066f-72bb-8b67-0681006eda9c/3",
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  "deckAnchorHref": "/decks/019de071-066f-72bb-8b67-0681006eda9c#slide-3",
  "components": [
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        "h": 0.12,
        "w": 0.2,
        "x": 0.1,
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      },
      "kind": "list",
      "text": "a. Prime broker\nb. Clearing firm\nc. Custodian\nd. Execution service",
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      "subkind": "bullet",
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      },
      "kind": "list",
      "text": "1. Tech infrastructure for order-book management, matching service, API for connectivity\n2. The gateway for crypto investor, both retail and institutional\n3. Initial Exchange Offerings, which are the crypto equivalent of IPOs\n4. Exchange wallets, serving as full-service settlement infrastructure\n5. Unique structured products, including ETFs and nuanced products like perpetuals, volatility contracts etc.\n6. Access to an OTC desk for the industry with both white-glove and automated solutions",
      "attrs": null,
      "subkind": "numbered",
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      },
      "kind": "paragraph",
      "text": "Crypto exchanges are synonymous with the industry. Compared to our counterparts in traditional finance, crypto exchanges play a more significant and encompassing role. We are the infrastructure layer of crypto providing:",
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      "subkind": "paragraph",
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      "bbox": {
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      "kind": "title",
      "text": "Crypto = Bitcoin = Crypto Exchanges",
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      "subkind": "headline",
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      "componentId": "bd42fbdd-958e-4e0c-9954-8bb85369dfeb",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "5efe156a-13b7-4a87-804a-77c7b09eb3c0",
      "evidence": "Uses the equation 'Crypto = Bitcoin = Crypto Exchanges' to simplify a complex industry structure.",
      "confidence": 0.9
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  "arcBeats": [
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      "from": 3,
      "beatId": "a38d2fc1-3322-4019-9762-ff5911fece76",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 3 sets the context for the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
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      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ffc3917f-c79f-4dbb-818c-06025bee4dd9",
      "evidence": "Slides 2-5 set up the context and show growing demand",
      "position": 0,
      "objective": "Why now is the right time to invest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  "locked": true
}