{
  "docId": "019de071-0591-741b-b0cf-c0678a757663",
  "docSlug": "dbe997259c3b2431527c251bb2a9bd39",
  "documentTitle": "FIGS | IPO Presentation Deck | 57 slides",
  "authorId": "figs",
  "authorName": "FIGS",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.8443804,
  "pageNumber": 55,
  "pageCount": 57,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This slide uses emotional appeal and rhetorical questioning to establish a moral imperative.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de071-0591-741b-b0cf-c0678a757663/55",
  "deckHref": "/decks/019de071-0591-741b-b0cf-c0678a757663",
  "deckJsonHref": "/decks/019de071-0591-741b-b0cf-c0678a757663.json",
  "deckAnchorHref": "/decks/019de071-0591-741b-b0cf-c0678a757663#slide-55",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.17,
        "y": 0.07
      },
      "kind": "callout",
      "text": "I WORKED ON THE FRONTLINES FOR YOU! WHAT WOULD YOU DO FOR ME?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05cc213e-8b14-4d95-ae2c-485093b7da71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.52,
        "y": 0.05
      },
      "kind": "callout",
      "text": "100% HUMAN BLACK LIVES MATTER!",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5577dc93-efd2-466b-ad11-6ec558a3de1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Healthcare worker holding signs at a protest",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cee599e-a0a3-4848-9d7a-6c658e5c7180",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "emotional-appeal",
      "slug": null,
      "matchId": "281f2b51-52f2-4750-80cf-219540940ece",
      "evidence": "The slide uses a powerful image and rhetorical questions to evoke empathy and moral alignment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}