{
  "docId": "019de071-04f3-7799-91ea-2eda2d5d5db0",
  "docSlug": "be76bb4756e396b2a66578bc468e7c7c",
  "documentTitle": "Farfetch | Results Presentation Deck | 15 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "revenue_buildup",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "Uses a custom bridge diagram to show the relationship between GMV components and Revenue components with specific take rates.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-04f3-7799-91ea-2eda2d5d5db0/4",
  "deckHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0",
  "deckJsonHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0.json",
  "deckAnchorHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "GMV and Revenue bridge diagram",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5255a85-d2b9-416d-8e94-2d68d3fa4803",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Note: GMV is inclusive of product value... 7 Non-IFRS financial measure, please refer to the Appendix for a reconciliation to the most directly comparable IFRS financial measure.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fe0583e-d87f-4f39-9fc1-1900f2977431",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.325,
        "y": 0.05
      },
      "kind": "title",
      "text": "Q1'21 GMV & REVENUE BUILD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9402ba52-3223-4a92-9bfb-0c631ee8fd1b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall / value bridge",
      "slug": "waterfall-bridge",
      "agent": null,
      "layer": "slide",
      "matchId": "bd8c4eca-a712-4964-bf03-7a8690f0cb0b",
      "evidence": "chart/waterfall-bridge: GMV and Revenue bridge diagram",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "7da359bf-c7e6-4b62-a2c2-33cbc83f7cfe",
      "evidence": "The slide uses a bridge diagram to reconcile GMV to Revenue components.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 3,
      "beatId": "4eaed51f-5784-4ee4-a3d5-5ce5bc7edc8b",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck presents various KPIs and financial results to demonstrate the need for Farfetch's platform strategy",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "74a5e1a0-33e6-4b5a-8af2-4a90dcbf2eab",
      "evidence": "The deck presents a series of logical slides showing revenue buildup, results of operations, and gross profit growth",
      "position": 0,
      "objective": "Demonstrate the logic behind Farfetch's platform strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}