{
  "docId": "019de071-04f3-7799-91ea-2eda2d5d5db0",
  "docSlug": "be76bb4756e396b2a66578bc468e7c7c",
  "documentTitle": "Farfetch | Results Presentation Deck | 15 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a 4-column layout to align goals with specific recent initiatives.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de071-04f3-7799-91ea-2eda2d5d5db0/10",
  "deckHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0",
  "deckJsonHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0.json",
  "deckAnchorHref": "/decks/019de071-04f3-7799-91ea-2eda2d5d5db0#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.52,
        "y": 0.268
      },
      "kind": "list",
      "text": "POSITIVELY CIRCULAR: TO BE MORE CIRCULAR THAN LINEAR",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09087d4e-435f-4400-98b5-53d7eb29e918",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.77,
        "y": 0.5
      },
      "kind": "list",
      "text": "Collaborated with 30 Middle Eastern and international designers to release an exclusive capsule collection for Ramadan. Partnered with Nataal to raise profiles of black-owned brands, boutiques and creatives via the Farfetch Marketplace",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1806870c-75ce-4f98-a26e-6cb184ce9bea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.02,
        "y": 0.268
      },
      "kind": "list",
      "text": "POSITIVELY CLEANER: TO BE CLIMATE POSITIVE",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39b164ad-2cbf-4453-a53d-03ceacaa886b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.52,
        "y": 0.5
      },
      "kind": "list",
      "text": "Launched Farfetch Fix, a luxury restoration service powered by The Restory",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "710a975a-14c5-4c68-896b-488c8e3c535b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.27,
        "y": 0.268
      },
      "kind": "list",
      "text": "POSITIVELY CONSCIOUS: TO SELL 100% CONSCIOUS PRODUCTS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a67d9564-86fc-4399-b6a6-ae1ff72372e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.22,
        "x": 0.77,
        "y": 0.268
      },
      "kind": "list",
      "text": "POSITIVELY INCLUSIVE: TO BE A LEADER IN CONSCIOUS INCLUSION",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b978d41c-c60c-473f-9731-762a10b75b35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.02,
        "y": 0.5
      },
      "kind": "list",
      "text": "Highlighted reduced emissions benefit of standard delivery option in checkout messaging for customers in Europe. Farfetchers virtually planted more than 5,500 trees in celebration of Earth Day",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcbd2df8-7ea7-470c-85d7-106af7260954",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.22,
        "x": 0.27,
        "y": 0.5
      },
      "kind": "list",
      "text": "Published our 2020 Conscious Luxury Trends Report on sustainability trends and insights based on Farfetch Marketplace data",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c45d2d83-ff4c-4cf6-9765-58cb60cc835c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.36,
        "x": 0.32,
        "y": 0.14
      },
      "kind": "title",
      "text": "POSITIVELY FARFETCH – 2030 GOALS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45735528-c09d-4f28-a16f-4a2d2ed334ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.54,
        "x": 0.23,
        "y": 0.05
      },
      "kind": "title",
      "text": "ENVIRONMENTAL, SOCIAL AND GOVERNANCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6986b38f-ad9b-4414-b5b3-a1ecce24e863",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.4,
        "y": 0.448
      },
      "kind": "title",
      "text": "RECENT INITIATIVES",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "977dd3c3-8a00-4d18-9bdc-af1ff0ea474a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "5f828cef-1350-466d-a630-c508ac092e4f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The 'POSITIVELY FARFETCH – 2030 GOALS' slide provides a sense of satisfaction and future direction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}