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  "documentTitle": "Engine No. 1 | Activist Presentation Deck | 83 slides",
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  "authorName": "Engine No. 1",
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  "presentationDate": "2021-05-01 00:00:00",
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  "notes": "Uses a combination of historical quotes and a critical external source to highlight the gap between corporate messaging and operational reality.",
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      "text": "ExxonMobil has touted algae biofuels for more than a decade, yet has little to demonstrate for it other than advertising. Its most recent goal of producing 10,000 barrels by 2025 is ~0.02% of ExxonMobil's refining capacity.",
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      "kind": "quote",
      "text": "2020 ExxonMobil TV Commercial: ExxonMobil is growing algae for biofuels that could one day power planes, propel ships, and fuel trucks, and cut their emissions in half. Algae ... Its potential just keeps growing.",
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      "kind": "quote",
      "text": "In the midst of all these companies abandoning the algal biofuel mission, however, one company has held strong to its ambitions and promises within the sector. That company is ExxonMobil ... Most of their biofuel announcements come in the form of vague PR-bait and social media posturing. Oilprice.com, January 28, 2020",
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      "text": "2010 ExxonMobil TV Commercial: Algae are amazing little critters ... We’re hoping to supplement the fuels that we use in our vehicles and to do this at large enough scale to some day help meet the world’s energy demands.",
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      "kind": "source-note",
      "text": "Sources: Haley Zaremba (January 28, 2020). Does Exxon Know Something About Biofuel That Its Peers Don't? Oilprice.com. 2010 Super Bowl Commercial retrieved from https://www.youtube.com/watch?v=TFR-1ltqkcA. 2020 Super Bowl commercial retrieved from https://www.ispot.tv/ad/ovGn/exxon-mobil-algae-potential.",
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      "kind": "title",
      "text": "A decade of promoting algae biofuels despite lack of viability shows a similar focus on advertising over reality",
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      "evidence": "The document highlights the consequences of ExxonMobil's current strategy, including value destruction and lack of progress on emissions reduction.",
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      "parentBeatName": "Development",
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      "objective": "Reveal the underlying issues with ExxonMobil's strategy and capital allocation",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
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