{
  "docId": "019de070-fc99-7509-97fb-8f676e37f127",
  "docSlug": "3d1c1388b9bc620d7a9a764c570d0588",
  "documentTitle": "Blue Apron | Results Presentation Deck | 19 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 19,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-fc99-7509-97fb-8f676e37f127/6",
  "deckHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127",
  "deckJsonHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127.json",
  "deckAnchorHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.08,
        "y": 0.53
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d226367-6e01-4775-b00c-418ed7c2138a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.08,
        "y": 0.78
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a903a934-d87b-43df-a642-3d45fd5f329c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.08,
        "y": 0.19
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0ac0bdd-487c-4cea-b64f-469623d054b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.21,
        "y": 0.77
      },
      "kind": "list",
      "text": "Marketing: Rebuilding the full marketing function; Continued to lean into partnerships.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f31f2b5-8bd9-40dc-aa7b-a948f9b0b1c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.7,
        "x": 0.21,
        "y": 0.16
      },
      "kind": "list",
      "text": "Product: Offered more choices and flexibility; 35 weekly options vs 17 in Jan 2019; Launched new products; Announced Add-ons.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be247af2-f245-45ef-a09c-9813028197fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.21,
        "y": 0.48
      },
      "kind": "list",
      "text": "Operations: Reduced food waste; Lowered packaging costs; Optimized fulfillment center operations.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0c8617f-b916-441b-b882-abeba153c111",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Business Highlights Over the Last Two Years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93fca415-50d5-482b-bb7b-8031587d7bc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "0c7e5dfd-1682-46ff-8fb0-ef5d4fcf9c78",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "slides 4-6 provide business highlights over the last two years",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "2cc001be-522a-4732-a6f3-0b5d0d7b15f2",
      "evidence": "slides 5-12 show KPI improvements over time",
      "position": 0,
      "objective": "show business performance improvement",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}