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  "documentTitle": "Blue Apron | Results Presentation Deck | 19 slides",
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  "presentationDate": "2021-05-01 00:00:00",
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  "notes": "Includes detailed footnotes defining key performance indicators.",
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      "text": "1 We define Average Revenue per Customer... 2 We define Orders Per Customer... 3 We define Average Order Value... 4 Adjusted EBITDA is defined as...",
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      "text": "Net loss improved $4.4 million, or 22%, year over year in the first quarter to $(15.7) million; adjusted EBITDA decreased 5% year over year to $(6.1) million (4)",
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      "text": "Net revenue for the first quarter of 2021 increased 27% year over year to $129.7 million driven, in part, by the continued execution of the company’s growth strategy, including through product innovation",
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      "text": "Key customer metrics’ year-over-year growth continued in the first quarter as Average Order Value grew 7% to $62, the highest reported level since prior to 2015; Orders per Customer rose 15% to 5.4 and Average Revenue per Customer increased 22% to $331 (1), (2), (3)",
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      "text": "First Quarter 2021 Business Highlights",
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