{
  "docId": "019de070-fc99-7509-97fb-8f676e37f127",
  "docSlug": "3d1c1388b9bc620d7a9a764c570d0588",
  "documentTitle": "Blue Apron | Results Presentation Deck | 19 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 19,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Includes detailed footnotes regarding guidance assumptions and EBITDA definition.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-fc99-7509-97fb-8f676e37f127/14",
  "deckHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127",
  "deckJsonHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127.json",
  "deckAnchorHref": "/decks/019de070-fc99-7509-97fb-8f676e37f127#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.265,
        "y": 0.905
      },
      "kind": "disclaimer",
      "text": "2 Adjusted EBITDA is defined as net income (loss) before interest income (expense), net, other operating expense, benefit (provision) for income taxes, depreciation and amortization and share-based compensation expense. See appendix for reconciliation of net income (loss) to Adjusted EBITDA.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3572a3f8-6d6d-469c-b7f3-14e668ed083e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.7,
        "x": 0.265,
        "y": 0.695
      },
      "kind": "disclaimer",
      "text": "1 This guidance assumes both the consistent benefit to our business from the execution of our strategic growth initiatives and ongoing operational improvements. It also assumes planned investments in marketing initiatives, as well as our ability to manage liquidity in compliance with our debt covenants. Further, this guidance assumes that seasonal fluctuations will return to the historical patterns we experienced pre-pandemic, reflecting that there may be a decrease in the impact COVID-19 has had on consumer behaviors relating to cooking at home as restrictions continue to be lifted and more people are vaccinated. Lastly, the guidance assumes that we will not experience any unforeseen significant disruptions in our fulfillment center operations or supply chain.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5717974-d25f-469d-a907-6c94232377e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.65,
        "x": 0.29,
        "y": 0.175
      },
      "kind": "list",
      "text": "Net revenue expected to decrease by approximately 4% to 7% year over year in the second quarter of 2021 to approximately $122 million to $126 million",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62876a03-04fb-4fbb-b105-b89bd53d2fd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.29,
        "y": 0.315
      },
      "kind": "list",
      "text": "Net loss projected to be no more than $(17.0) million and Adjusted EBITDA loss projected to be no more than $(7.0) million in the second quarter of 2021",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac02214a-8c47-42f6-aee1-b676b2d966a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.29,
        "y": 0.415
      },
      "kind": "list",
      "text": "For the full year 2021, the company expects to generate high single-digit to low double-digit net revenue growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa451356-a3ff-4f48-b993-30bdf3930433",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.378,
        "w": 0.223,
        "x": 0.04,
        "y": 0.278
      },
      "kind": "title",
      "text": "Second Quarter 2021 Outlook",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50c85ea7-d8cb-40f8-a476-12346671fe6e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 13,
      "beatId": "ffe8780d-85b0-48ea-872a-90f66e8139f3",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "slides 13-14 provide financial outlook for Q2 2021",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "cd068093-8972-45ce-bb76-bd032d529f0d",
      "evidence": "slides 13-14 provide financial outlook for Q2 2021",
      "position": 1,
      "objective": "explain why Q2 2021 outlook is important",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}