{ "docId": "019de070-fb0e-744a-ac59-bfa2f7118559", "docSlug": "73fc55b2f3ae5c8799473569e5a8586e", "documentTitle": "Benson Hill | SPAC Presentation Deck | 57 slides", "authorId": "benson-hill", "authorName": "Benson Hill", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investment_bank", "sourceTypeLabel": "Investment bank", "presentationDate": "2021-05-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 9, "pageCount": 57, "prevPage": 8, "nextPage": 10, "slideType": "problem_statement", "function": "frame_problem", "density": "overcrowded", "nDataPoints": 6, "notes": "The slide uses a three-column layout to categorize data points into Human Health, Environmental Impact, and Consumer Sentiment.", "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de070-fb0e-744a-ac59-bfa2f7118559/9", "deckHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559", "deckJsonHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559.json", "deckAnchorHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559#slide-9", "components": [ { "bbox": { "h": 0.08, "w": 0.16, "x": 0.037, "y": 0.575 }, "kind": "metric", "text": "$1.7tn", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2588a621-b0c9-4729-928c-bf806e9aa572", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.16, "x": 0.502, "y": 0.575 }, "kind": "metric", "text": "8 GtCO2e", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "43cd9e52-6b9c-474d-bed4-4fe824c6e52c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.16, "x": 0.347, "y": 0.575 }, "kind": "metric", "text": "27%", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "56cad077-a95c-4b3f-add2-faf20a3708d0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.16, "x": 0.818, "y": 0.575 }, "kind": "metric", "text": "39%", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b99f3889-ef7c-45b7-ada4-df0382dbd534", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.16, "x": 0.657, "y": 0.575 }, "kind": "metric", "text": "67%", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c8478b79-2b05-43d5-81f3-99b08a341607", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.16, "x": 0.185, "y": 0.575 }, "kind": "metric", "text": "$1.7tn+", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "eb33ae34-bfda-4471-b8ee-fa88e395825e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.502, "y": 0.675 }, "kind": "paragraph", "text": "of GHG emissions caused by cattle and dairy, equivalent to U.S. emissions(3)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "33698cd0-495c-4908-8f22-3379fed0af82", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.657, "y": 0.675 }, "kind": "paragraph", "text": "of consumers are open to changing their eating habits that harm the environment(4)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "44340a95-8d2a-48f3-bdf9-b51a95bbfa01", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.347, "y": 0.675 }, "kind": "paragraph", "text": "of total GHG emissions are caused by agriculture(3)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4b2a5cd3-a29f-44b0-b31d-c67d1c82f07d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.185, "y": 0.675 }, "kind": "paragraph", "text": "Annual economic cost of diet-related illness in America (2)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5911d9f2-f2f1-4b23-97b0-5138337be665", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.15, "x": 0.818, "y": 0.675 }, "kind": "paragraph", "text": "of Americans actively trying to incorporate more plant based foods into diet(5)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7735d824-7858-4db2-93ec-a23e1d2acdd0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.037, "y": 0.675 }, "kind": "paragraph", "text": "Amount Americans spend annually on food(1)", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e827a172-bab6-4c71-bf51-70dc1efa037f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.037, "y": 0.96 }, "kind": "source-note", "text": "(1) USDA. (2) Milken Institute. (3) McKinsey. (4) BEUC (European Consumer Organisation). (5) Nielsen.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b76d3b82-38b7-4de2-9026-c4fec32e3373", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.225, "w": 0.535, "x": 0.037, "y": 0.125 }, "kind": "title", "text": "Current Food System Must Evolve to Improve Human Health and the Planet", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "29ab29c6-12f1-4796-934f-d658ff54e7d0", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 15, "from": 9, "beatId": "639b2703-2391-4b1d-aa19-bc7800f572cf", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Problem", "beatSlug": "sequoia-pitch-problem", "evidence": "Slides 9-15 describe current food system challenges", "position": 0, "confidence": 0.9, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "loops": [ { "to": 15, "from": 9, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "a7251693-4d34-4095-ad6d-674e46a747a8", "evidence": "Slides 9-15 emphasize current food system limitations", "position": 0, "objective": "Highlight need for change in food system", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.8, "description": "Quantify what happens if the audience does nothing" }, { "to": 11, "from": 6, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "06068476-6f7c-410b-bcf6-6079966d7c05", "evidence": "Slides 6-11 present Benson Hill's value proposition", "position": 1, "objective": "Introduce Benson Hill's food technology platform", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.7, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }