{
  "docId": "019de070-fb0e-744a-ac59-bfa2f7118559",
  "docSlug": "73fc55b2f3ae5c8799473569e5a8586e",
  "documentTitle": "Benson Hill | SPAC Presentation Deck | 57 slides",
  "authorId": "benson-hill",
  "authorName": "Benson Hill",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 57,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a split-screen layout to contrast the 'Better Seed' (product) with the 'Integrated Solution' (business model/ecosystem).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-fb0e-744a-ac59-bfa2f7118559/10",
  "deckHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559",
  "deckJsonHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559.json",
  "deckAnchorHref": "/decks/019de070-fb0e-744a-ac59-bfa2f7118559#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Circular value chain diagram connecting Farmer, Processor, Food Company, Retail, Consumer, and CropOS",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f45197f1-9a3e-4501-ba87-7dc01e4fe8c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "Soybeans in a circular graphic",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ee471ad-3e3d-4c5e-a9d6-2b37b1431ee5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Seed innovation enables more healthy, sustainable, great tasting food and ingredient options",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "229852ed-f5b9-4e64-a6b2-ac6a013e7f79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Benson Hill's model spans the value chain, linking consumer trends back to the seed, the foundation of the food system",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddaf3f94-f597-4371-9a47-4a7dbe1920e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: Benson Hill.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cba82cb-707b-4776-ab02-83200e6e2101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Unlocking the Full Potential of the Plant-Based Revolution Requires...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce0d9b7b-2c25-449d-9ef6-9632e097c89f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.15,
        "y": 0.22
      },
      "kind": "title",
      "text": "...A Better Seed...",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "583c7a1a-ac61-4100-bbaa-4fa43536140f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.6,
        "y": 0.22
      },
      "kind": "title",
      "text": "...and an Integrated Solution",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5851604c-7d47-4086-8430-165339fbcb8f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "89194e8a-758d-4483-9fe8-59dba0898c11",
      "evidence": "The circular diagram implies a reinforcing loop between consumer trends and seed development.",
      "confidence": 0.7
    },
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "99b8c686-6da4-4c79-8651-923dd1d603db",
      "evidence": "Circular diagram showing the flow of value from seed to consumer and back.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 9,
      "beatId": "639b2703-2391-4b1d-aa19-bc7800f572cf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 9-15 describe current food system challenges",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 28,
      "from": 10,
      "beatId": "7f74449b-5b83-45fb-a354-b058c696f750",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 10-28 describe Benson Hill's solution and growth strategy",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a7251693-4d34-4095-ad6d-674e46a747a8",
      "evidence": "Slides 9-15 emphasize current food system limitations",
      "position": 0,
      "objective": "Highlight need for change in food system",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 11,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "06068476-6f7c-410b-bcf6-6079966d7c05",
      "evidence": "Slides 6-11 present Benson Hill's value proposition",
      "position": 1,
      "objective": "Introduce Benson Hill's food technology platform",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}