{
  "docId": "019de070-f6ac-764b-9f6a-6fc0aec5f164",
  "docSlug": "c1feac701ba901d967045e83b814ca7f",
  "documentTitle": "AgroFresh | Investor Presentation Deck | 24 slides",
  "authorId": "agrofresh",
  "authorName": "AgroFresh",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 3,
  "pageCount": 24,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "thesis_headline",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a value-chain style process flow to connect the problem (waste) to the solution (AgroFresh portfolio).",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-f6ac-764b-9f6a-6fc0aec5f164/3",
  "deckHref": "/decks/019de070-f6ac-764b-9f6a-6fc0aec5f164",
  "deckJsonHref": "/decks/019de070-f6ac-764b-9f6a-6fc0aec5f164.json",
  "deckAnchorHref": "/decks/019de070-f6ac-764b-9f6a-6fc0aec5f164#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.28,
        "w": 0.28,
        "x": 0.09,
        "y": 0.45
      },
      "kind": "chart",
      "text": "ONE-HALF of fruits and vegetables perish before being consumed",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d820858-6eda-4788-8594-7b4595ea66f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.58,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "AgroFresh solution ecosystem",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79a27d37-2884-4ff7-bba6-d1cd597b2a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.425,
        "y": 0.38
      },
      "kind": "diagram",
      "text": "FIELD, STORAGE, TRANSIT, RETAIL",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75272840-8cab-4c97-8275-6ccbfd23bc46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "One-third of all food produced is wasted1, equating to $1 trillion in food waste globally2",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d11426a-3263-4a5b-aa94-3d5237d63a99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.68,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "(1) UN FAO 2012, UN DESA 2015 (2) IFPRI 2016",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "569cbe2d-c8f8-4f07-b9b1-b3fba329e398",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "The AgroFresh Vision: To be the Guardian of the World’s Fresh Produce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7032ad08-b069-4e5f-8f21-765a4e744335",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "4295f38f-ca73-4095-aafa-91ea78a937ba",
      "evidence": "The slide maps the stages of produce from field to retail.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d110de4e-b2cd-4bb9-9b14-c9a404c23cca",
      "evidence": "Slides 3-5 present the AgroFresh vision and thesis",
      "position": 1,
      "objective": "Why is AgroFresh's vision important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}