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  "docSlug": "23c445d3a0d049c7c849fbcbcb90c2ab",
  "documentTitle": "Overstock | Results Presentation Deck | 35 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 17,
  "pageCount": 35,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "segmentation",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a visual grouping of avatars to highlight target segments.",
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        "h": 0.07,
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      "kind": "callout",
      "text": "$130B Market",
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      "kind": "list",
      "text": "Higher propensity to shop at Overstock\nDeal-driven and low-hassle\nCombined market spend is 40% of total market",
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      "kind": "source-note",
      "text": "Source: eMarketer-Total U.S. Retail Sales estimates, 2020. Source: Overstock customer segmentation research, 2019. Note: $325B total market size x 40% customer segments market size = $130B market.",
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      "kind": "title",
      "text": "Playing to Our Strengths",
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      "evidence": "The presentation highlights market challenges and competition",
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      "name": "Cost Of Inaction",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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