{
  "docId": "019de070-e40f-76d4-a661-4039182300a4",
  "docSlug": "2d26968847451526733889ecfdee5226",
  "documentTitle": "Honest | IPO Presentation Deck | 33 slides",
  "authorId": "honest",
  "authorName": "The Honest Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2021-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 33,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-e40f-76d4-a661-4039182300a4/30",
  "deckHref": "/decks/019de070-e40f-76d4-a661-4039182300a4",
  "deckJsonHref": "/decks/019de070-e40f-76d4-a661-4039182300a4.json",
  "deckAnchorHref": "/decks/019de070-e40f-76d4-a661-4039182300a4#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.37,
        "y": 0.9
      },
      "kind": "callout",
      "text": "JOIN US.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3a18b83-5b5d-45ab-a37c-2ab593f53164",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.35,
        "x": 0.62,
        "y": 0.08
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7ea2502-5e9b-42be-a3c8-2555ee232507",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Solutions that solve consumers' problems.\nHuman health and wellbeing and environmental sustainability are a priority.\nDigital-first and deep connections with consumers.\nAccessible everywhere consumers shop.\nCreates value for stakeholders.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a12879ee-b91a-4423-a5a1-beb200ff4783",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "WE ARE BUILDING THE CPG COMPANY OF THE FUTURE.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74790eea-01e8-4938-8547-64b79ef47647",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c01e01d6-04e8-4d59-bb73-146719234e46",
      "evidence": "The slide presents a vision for the company, including key themes such as 'Solutions that solve consumers' problems' and 'Digital-first and deep connections with consumers'.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 30,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "03f41d58-6e69-4296-a4eb-6809720ce325",
      "evidence": "Slide 30 presents the company's vision and long-term target model.",
      "position": 1,
      "objective": "Why now is the right time to invest in The Honest Company?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}